The Challenge: A local car advertiser was using another non-newspaper advertising method with little success. This advertiser wanted to build visits to the dealership.
The Objective: The goal was to drive traffic into the local dealership and assist the advertiser with getting the community excited by their offers.
The Plan: Newspapers Canada had recently completed a research study highlighting the strength of the newspapers (print and online) in driving consumers to the dealership.
The newspaper staff showed the local dealer some key charts to demonstrate the strength of newspapers. These charts helped convince the dealer of the power of newspapers in both print and online.
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