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New report indicates ‘unusual’ trend among Canadian internet users

A new study shows internet use increases among groups of older Canadians, though smartphones seem to have remained the domain of the young, reports...

IBM: Print + Digital Drives to LinkedIN

The Challenge: Due to a lack of investment in information technology over the past 20 years, Canada was ranked 13th out of 16 countries...

Telus: Newspapers Work for Technology Products

The Challenge: Telecommunications company Telus planned to communicate its Optik TV and HD channels. It wanted to provide a detailed offer, first by providing...

Newspapers Drive Purchase Decisions – PowerPoint presentation

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....

Rogers Communications: Targeting the Up-Market

The Challenge: To quickly generate interest and intention to buy Rogers HD over its competition. The Objective: In early December, Rogers determined it would communicate...

WIND Mobile: Newspapers Work for Launches

The Challenge: A new and unknown player, WIND Mobile, owned by Globalive Holdings, was launching into the wireless carrier marketplace in Canada. It needed...

Telus: Demonstrating Brand Message

The Challenge: Telus wanted to showcase to consumers the benefits of its Optik brand service packages for TV and Internet (which allow remote recording). The...

Shopping Habits of Rural vs. Urban Study – PowerPoint Presentation

Newspapers effectively reach Canadians with 8 in 10 reading in print or online each week. Media planners and advertisers generally target urban Canadians with...

Shopping Habits of Rural vs. Urban Canadians

Newspapers effectively reach Canadians with eight in ten reading in print or online each week. Media planners and advertisers generally target urban Canadians with their...