Tag: Technology / Telecommunications
Throne Speech promises tech giants will pay tax
Today's Throne Speech, which introduces the federal government's directions and goals for the upcoming Parliamentary session, contained an encouraging sign for Canadian news publishers.
Under...
Globe and Mail’s Sophi nominated for Online Journalism Award
Sophi, the artificial intelligence engine that powers the Globe and Mail’s digital properties, has been nominated for an award for Technical Innovation in the...
New report indicates ‘unusual’ trend among Canadian internet users
A new study shows internet use increases among groups of older Canadians, though smartphones seem to have remained the domain of the young, reports...
IBM: Print + Digital Drives to LinkedIN
The Challenge: Due to a lack of investment in information technology over the past 20 years, Canada was ranked 13th out of 16 countries...
Telus: Newspapers Work for Technology Products
The Challenge: Telecommunications company Telus planned to communicate its Optik TV and HD channels. It wanted to provide a detailed offer, first by providing...
Newspapers Drive Purchase Decisions – PowerPoint presentation
Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....
Rogers Communications: Targeting the Up-Market
The Challenge: To quickly generate interest and intention to buy Rogers HD over its competition.
The Objective: In early December, Rogers determined it would communicate...
WIND Mobile: Newspapers Work for Launches
The Challenge: A new and unknown player, WIND Mobile, owned by Globalive Holdings, was launching into the wireless carrier marketplace in Canada. It needed...
Telus: Demonstrating Brand Message
The Challenge: Telus wanted to showcase to consumers the benefits of its Optik brand service packages for TV and Internet (which allow remote recording).
The...
Shopping Habits of Rural vs. Urban Study – PowerPoint Presentation
Newspapers effectively reach Canadians with 8 in 10 reading in print or online each week. Media planners and advertisers generally target urban Canadians with...