Nova Scotia Power: Targeting Local

PC: Right-click image (Mac: click and hold) to download this case study.

The Challenge: Nova Scotia Power’s focus is on effectively delivering a message to the local community by creating a breakthrough campaign that will cut through the clutter.

The Objective: To encourage Nova Scotians to save energy by highlighting that everyone can save energy. And to emphasize that there are relatively effortless changes that can incorporated into anyone’s life.

To download:

PC: Right-click on image. Then click on “Save Target As.”

MAC: Click and hold on image. Then click on “Save Link As.”