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Webinaire : Stop The Drop: Five Ways to Grow Your Obituary Category

12 septembre 2019 @ 2:00 - 3:00

Online Media Campus

Obituaries and newspapers: Once, these two always went together, and this relationship provided publishers with a powerful traffic driver and an unbeatable revenue stream. But today’s readers face unique economic pressures, and they have new ideas about how to best announce and remember a death in the community. The result? Nationwide, obituary volume is down 19% and falling.

The good news: Obituaries are still the most visited section of every newspaper, and we have tools to turn that fact into more traffic and revenue. Using insights we’ve gained working with 1,500+ newspapers,’s Ronald Speechley will show you five easy ways to revitalize your obituaries (and their revenue potential). You’ll learn how to:

• Strengthen relationships with your funeral home partners, with
• Unique options to encourage them to work on your behalf.
• Teach your readers why obituaries are important, and
• Make it easier for them to place one.
• Increase volume with creative pricing options, packages, and formats.

Date/Time Event
1:00 pm2:00 pm – Central Time

Ron Speechley works closely with the newspaper partners in an effort to maximize the obituary category. Prior to Legacy, Ron spent 20+ years working for SRDS and built many relationships with newspapers across the country.


12 septembre 2019
Heure :
2:00 - 3:00
Catégorie d’Évènement:
Site :


Online Media Campus
Téléphone :
E-mail :
Voir le site Organisateur


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