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Publishers’ Toolkit

Canadian newspapers are powered by journalists, not AI. They check the facts so you can trust what you’re reading.

Trusted newspaper content is more important than ever in today’s world, where disinformation travels faster than the truth. Readers can trust what they read, and advertisers can be confident that their brand will appear next to trusted content.

National Newspaper Week is our annual opportunity to reflect on the essential service that newspapers and their sites provide and spark conversation about their critical role in an active and healthy democracy. National Newspaper Week 2024 will celebrate the real work of real journalists, who inform, champion and challenge our society by providing trusted, local original content that cannot be found anywhere else.

News Media Canada is pleased to provide this Publishers’ Toolkit, with the official material for National Newspaper Week 2024.

Publishers are encouraged to support National Newspaper Week with the resources below.

  • National Advertising Campaign – publish a full/half-page print ad and/or run digital ads
  • Reader Engagement – run op-eds, publish matte stories, or host community outreach events to recognize your local champions
  • Local Influencer Engagement – reach out to notable local leaders for support
  • Small Space/Filler Ads – use our small space ads as filler during the month of October
  • Social Media Support – post the campaign ad image to your social media channels
  • Carrier Appreciation – encourage readers to thank carriers with our 2024 ad (if applicable)

National Advertising Campaign: Reality Check

Participate in the nationwide advertising campaign running in newspaper pages and websites the week of October 6, 2024.

Publishers are encouraged to publish a half-page print ad and/or digital ads.

Ad material is available in a variety of formats and sizes. Working files (InDesign) are available so publishers can create custom sizes and add their own logos where possible. Custom sizes may be available on request.

PRINT Sizes: banner (10×3), quarter page (5×5), half page (10×7), full page (10×15)

DIGITAL Sizes:  leaderboard (728×90), big box (300×250), billboard (970×250), tall block (300×600), mobile (300×50) [link to www.nationalnewspaperweek.ca]

Social Media Support

Want to promote National Newspaper Week on social media? Download specially sized images (feed, story) to share on social media to support the messaging in our national ad campaign.

Suggested Caption: Journalists check the facts so you can trust what you’re reading. That’s why 4 in 5 people in Canada come back each week for more. Thanks for keeping it real with us.

Program Hashtags: #NationalNewspaperWeek  #ChampionsOfTheTruth

Small Space/Filler Ads

Use small space ads to promote National Newspaper Week 2024 to your readers.

Choose from a variety of sizes (2×15, 3×60, 4×10, 4×15, 4×40).

Reader Engagement

Choose from a selection of op-ed material and editorial stories written especially for National Newspaper Week.  Help your readers understand the critical role of newspapers and why we celebrate each year.

Op-Eds

Use with credit or as inspiration to write your own.  Click on the images/links below to download a zip file including photos.

National Newspaper Week is about Supporting Local Journalism

Paul Deegan, President and CEO, News Media Canada

Real People, Real News, Real Accountability

Tim Shoults, Publisher, St. Albert Gazette and VP, Great West Media

News You Can Trust

Lucinda Chodan, Former SVP Editorial, Postmedia Network

The Truth Will Always Be What We Need

Nicole Fawcett, Publisher & Owner, Strait Area Reporter/Pictou Advocate, NS

AI is Still No Replacement for Local Reporting

Gordon Cameron, Executive Director, Ontario Community Newspapers Association

Editorial Matte Stories

Use the following matte stories as written, or as inspiration to write your own. Click links below to download.

Matte Story: Real People Reporting Real News (.docx)

Matte Story: The Importance of Canadian News Media in the Age of Misinformation (.docx)

Royalty-Free Photography

News Media Canada has also produced custom photos for members to use free of charge with any of the matte stories. Click link below to download.

Custom Photography: News Media/Readers Image Bank (17 photos) (.zip)

Local Influencer Engagement

Promote National Newspaper Week by engaging LOCAL influencers and notable community leaders (including your own staff and reporters!) and ask them to post messages of support on their own social media accounts.

Click here for resources to engage your own local influencers.

Click through the image gallery below for examples from previous National Newspaper Week celebrations.  Click on the image for a larger view.

QR Code

Include the Champions of the Truth QR code in your feature pages, in matte stories or alongside an op-ed to link your readers directly to the National Newspaper Week website. Click here or click the image below to download.

Carrier Appreciation Print Ad

Carrier Appreciation Day will be celebrated on Saturday, October 12, to recognize the critical role of newspaper carriers in providing Canadians with access to trusted journalism.

This print ad is available in a 5″x5″ format – download working files below (InDesign) to customize the ad to fit your specs or add your own logo.

Download the National Newspaper Week Logo

Click the logo image below to download the new 2024 National Newspaper Week logo.

A variety of formats are included. (.zip)

Download the Champions Font

Inspired by the essential service that newspapers provide, the Champions font highlights the power of words and the people behind the press who use them to communicate essential information to Canadians each and every day.

Champions is a geo-humanist font that incorporates both humanistic traits — which mimic hand motions reflecting the craft and artistry that goes into producing credible news each day — and highly geometric shapes — which represent the structure and rigour of fact-checking, editing, and producing high-quality credible content newspapers are known for.

Champions:  The Book

To celebrate National Newspaper Week 2023, News Media Canada created a first-ever illustrated book, Champions, which honoured notable Canadian journalists, editors, photographers, publishers and more.

Champions is a bilingual publication that includes 24 inspirational stories of people in Canada who have championed the truth in their own right through their contributions to the news media industry, their communities, and our country. The champions featured were selected by a panel of industry professionals based on an open call for nominations.

The Champions book also features News Media Canada’s custom font (also entitled Champions) and illustrations by Canadian visual artist Rachel Joanis, who crafted the cover art and custom portraits throughout.

The Champions book is currently available as an e-book or as a free digital download by clicking here.

If you have any questions, please contact Kelly Levson, Director of Marketing and Research, at klevson@newsmediacanada.ca.