Tag: Frequency
Frequency in newspaper advertising matters
In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity. This is called 'frequency'.
Determining the right...
Increase frequency for advertising effectiveness
In order to effectively advertise a brand message, advertisers need frequency: the ability to reach consumers a number of times.
What is frequency, how do consumers respond...
Impact of newspaper ad frequency is significant
Advertising awareness can be significantly increased with frequency and newspapers are incredibly effective.
Across all media the first couple of exposures to an ad have...
Frequency in newspapers is effective, research shows
Research shows that across all media the first few exposures to an ad have a major impact and additional exposure builds awareness.
New brands, high...
Engagement cuts through a cluttered media environment
Consumers are surrounded by media daily. Research from eMarketer finds that adults in the US are now spending more than half the day with...
Frequency in newspapers works: presentation
To effectively advertise a brand's message, advertisers need to reach consumers multiple times in order to build familiarity.
Explore the concept of 'frequency' in this...
Newspapers work for frequency
To effectively advertise a brand's message, advertisers need to reach consumers multiple times in order to build familiarity. This concept is called 'frequency' and...
Frequency in newspapers works!
In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity; this concept is called frequency. Newspapers Canada...
Newspapers Work for Frequency: Presentation
In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency).
Too little exposure and the advertising...
Frequency works in newspapers
In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency). Too little exposure and the...