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Newspapers Work for Government

Engaged Citizens Read Newspapers Newspapers work for government. Information conducted research that shows 86% of registered voters read newspapers in print or online. Other key...

Newspapers Work with Radio

Newspapers and radio are strong local media that, together, can create a presence that has an impact in communities across the country. Newspapers, for example,...

City of Victoria: Print and Online Reach Local

The Challenge: The City of Victoria wanted to replace its Johnson Street (Blue) bridge. It would be a costly undertaking and it would disrupt...

Flora pro activ: Packaged Goods Connecting with Communities

The Challenge: Flora is a soft margarine in the U.K. that is an alternative to butter and hard margarine. Unilever’s Flora pro-activ is a...

Crime Stoppers Targets Local

The Challenge: In metro Vancouver, violence was escalating. Witnesses did not want to voluntarily come forward as there was a fear that they would...

Touch of Gold: Newspapers Work for Local Retail

When the creative and media work together, there is a synergy that is untouchable. We were thrilled with the results of this newspaper-driven campaign. The...

Nova Scotia Power: Targeting Local

The Challenge: Nova Scotia Power’s focus is on effectively delivering a message to the local community by creating a breakthrough campaign that will cut...

Canadian Tire Jumpstart: Connecting locally

The Challenge: One in three Canadian families cannot afford to enroll their children in sport and recreation activities because of financial barriers. Canadian Tire...

Newspapers Work with Directories

Newspapers and directories are strong local media that create a presence in the community when used together. Newspapers can help build a businesses brand name,...

Claytons Heritage Market: Integrated Inserts

The Challenge: With many retailers offering some grocery products, from drug retailers to mass merchandisers to local fruit and vegetable shops, a local grocery...