Home Tags Retail

Tag: Retail

Metroland survey: Canadians turn to flyers for Black Friday shopping

One in four Canadians plan to shop the sales on Black Friday and Cyber Monday in 2016 according to a new survey from Metroland Media....

Statistics Canada releases retail trade data for April 2016

Following a 0.8% decline in March, retail sales rose 0.9% to $44.3 billion in April. Sales were up in 7 of 11 subsectors, representing 64% of total retail sales. Higher sales at...

PwC study highlights changing consumer trends

Value continues to be an important driver for Canadian shoppers according to a new consumer behavior survey released by Price Waterhouse Cooper (PwC). The...

Newspapers by the Numbers

In 2016, there were 1,158 newspaper titles in Canada that circulated 49.9 million copies per week. The newspaper industry in Canada accounts for $2.3 billion...

Retail sales down in December 2015

Statistics Canada released retail sales data for December 2015 and the news was not good.  “Following a 1.7% rise in November, retail sales fell 2.2% to...

Newspapers Work for Health and Personal Care

For health, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Metro: Newspapers Target Local

The Challenge: Metro wanted to re-establish its commitment to quality food. It wanted to stand out from other grocery stores by doing something different...

Newspapers Work for Clothing and Accessories

For clothing, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Open Wine: Print Drives Sales

The Challenge: Niagara Falls-based Open Wine wanted to get the attention of millennials (18-30 year-olds). This group is a key target for liquor/beer/wine messages...

Newspapers Drive Purchase Decisions – PowerPoint presentation

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....