Several Canadian news organizations were among those taking home honours from the International News Media Association’s (INMA) 2021 Global Media Awards competition, announced earlier this week.
In a ceremony broadcast via INMA.org, YouTube, and Facebook Live, INMA revealed 58 first-place winners across 20 categories aimed at surfacing innovation and best practices in news brands, optimizing the use of media platforms, subscriptions, business development, and data and insights.
Work from the Calgary Herald/Sun, the Globe and Mail, the Toronto Star, and Metroland Media were recognized in the following categories:
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- The Calgary Herald – Third place, Best Public Relations or Community Service Campaign (regional brands): “The Class of 2020: A Celebration of High School Graduates in Calgary and Area”
- The Calgary Herald/Calgary Sun – Honourable mention, Best Use of Video (regional brands): “On the Road”
- The Globe and Mail – Finalist in Best of Show, North America; first place in Best Use of Data to Automate or Personalize (national brands); second place in Best Initiative to Acquire Subscribers (national brands); second place in Best Use of Data to Drive Subscriptions, Content, Product design (national brands); honourable mention for Best Initiative to Register Users (national brands): “Fully Dynamic, Personalised, Real-time Paywall”
- The Globe and Mail – Honourable mention for Best Product and Tech Innovation (national brands): “Sophi Automated Print Laydown”
- The Globe and Mail – Honourable mention for Best Initiative to Retain Subscribers (national brands): “Globe Up Close: A Subscriber Event Series to Reduce Churn“
- The Toronto Star – Third place, Best Use of Print (national brands): “Together”
- Star Metroland Media – Honourable mention, Best Idea to Grow Advertising Sales, Group: “Saluting the Frontlines”
