Proud Advertiser Campaign
This multi-phased campaign from News Media Canada was designed to encourage Canadians to support local businesses that support local newspapers. Ads were targeted to local advertisers who play a crucial role in maintaining an independent and vibrant newspaper industry and highlights the benefits of advertising in the local newspaper.
The program included three phases:
Phase 1: Teaser Campaign — Customizable House Ads
Phase 2: “Proud Advertiser” Stickers
Phase 3: Main Ad Campaign – Encourage your readers to look for the Proud Advertiser sticker
The goal was to work together to remind Canadians about the important role that newspapers play in our society today. Newspapers Matter, Now More Than Ever.
If you have any questions, please contact Kelly Levson, Director of Marketing and Research, at klevson@newsmediacanada.ca.