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Proud Advertiser Campaign

News Media Canada is pleased to provide a series of ads encouraging Canadians to support local businesses that support local newspapers. This multi-phased campaign is targeted to local advertisers who continue to play a crucial role in maintaining an independent and vibrant newspaper industry. This campaign highlights the benefits associated with advertising in the local newspaper.

Phase 1: This teaser campaign is designed specifically to encourage consumers to support the local businesses that support local newspapers. Newspapers can customize these ads (available in multiple sizes) to spotlight local advertisers.

Phase 2: The core campaign will include a “Proud Advertiser” sticker that can be distributed to local advertisers to proudly display in print or digital format. The “Proud Advertiser” campaign ads will encourage consumers to look for the (customizable) sticker when shopping.

Let’s work together to remind Canadians about the important role that newspapers play in our society today. Newspapers Matter, Now More Than Ever.

Click on the tabs, below left, to access campaign material, and then click the "Download Now!" button to download. To create a custom size, download the source files available for print ads. Don’t forget to customize with advertiser names/logos, as well as your own logo.

If you have any questions, please contact Kelly Levson, Director of Marketing and Research, at klevson@newsmediacanada.ca.

Phase 1: Teaser Campaign

Publishers are encouraged to run these ads (in various sizes) throughout the paper to encourage consumers to support local businesses that support local newspapers with advertising.

Newspapers can customize these ads by adding their own logo as well as logos/names of advertisers.

Proud Advertiser – Print Banner – 10″ x 3″


Proud Advertiser – Print – 5″ x 5″


Proud Advertiser – Print – Half-Page, 10″ x 7″


Proud Advertiser – Print – Full Page, 10″ x 15″


Proud Advertiser – Print Banner – 10″ x 3″ - Source Files


Proud Advertiser – Print – 5″ x 5″ – Source Files


Proud Advertiser – Print – Half Page 10″ x 7″ – Source Files


Proud Advertiser – Print – Full Page 10″ x 15″ – Source Files

COMING SOON!

Proud Advertiser – Leaderboard 728 x 90 pixels
Proud Advertiser – Big Box 300 x 250 pixels

Proud Advertiser - Small Space Ads

File contains three sizes (2x2, 2x4, 2x7), in colour and black and white.


Proud Advertiser - Small Space Ads - Source Files


Newspapers Matter – Filler ad – 2 col x 15 lines
Newspapers Matter – Filler ad – 3 col x 60 lines
Newspapers Matter – Filler ad – 4 col x 10 lines
Newspapers Matter – Filler ad – 4 col x 15 lines
Newspapers Matter – Filler ad – 4 col x 40 lines
Newspapers Matter – Filler ad – 4 col x 60 lines

Phase 2: Core Campaign

COMING SOON!

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Order Your "Proud Advertiser" Stickers

Click here to order your customized "Proud Advertiser" stickers!

Order "Proud Advertiser" stickers, customized with your newspaper's logo. Encourage your advertisers to display them with pride on their store window or at the checkout counter.

To place your order, complete the form below and upload your high-resolution logo. All fields are required.


  • Stickers are available in English or French. If you wish to order English stickers and French stickers, submit two separate orders.
  • High-resolution logo required (JPG, PDF or EPS, max. 10 MB)
    Accepted file types: jpg, pdf, eps.
  • Enter the full mailing address, including postal code, to which you would like your order sent.
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