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Newspapers-Matter-no-date-EN-FRLogo-white

Proud Advertiser Campaign

News Media Canada is pleased to provide a series of ads encouraging Canadians to support local businesses that support local newspapers.   **NEW! Phase 3 ads now available**

This multi-phased campaign is targeted to local advertisers who play a crucial role in maintaining an independent and vibrant newspaper industry and highlights the benefits of advertising in the local newspaper.

Phase 1: Teaser Campaign — Customizable House Ads

Phase 2: "Proud Advertiser" Stickers

Phase 3: Main Ad Campaign - Encourage your readers to look for the Proud Advertiser sticker

Let’s work together to remind Canadians about the important role that newspapers play in our society today. Newspapers Matter, Now More Than Ever.

If you have any questions, please contact Kelly Levson, Director of Marketing and Research, at klevson@newsmediacanada.ca.

Phase 1: Teaser Campaign —
Customizable House Ads

Encourage your readers to support the local businesses that support you with this series of Proud Advertiser teaser ads.

Available in various sizes, newspapers can customize these ads to spotlight local advertisers. Insert your logo, as well as the logos or names of your advertisers, and run the ads throughout your newspaper and on your website.

To access campaign material, click on the tabs, below left, and then click the "Download Now!" button to download. To create a custom size, download the source files available for print ads.

Community newspaper publishers:

Looking for the "Proud Advertiser" Program Benefit page? Click here. (login required)

Proud Advertiser – Teaser Ad, Print Banner – 10″ x 3″


Proud Advertiser – Teaser Ad, Print – 5″ x 5″


Proud Advertiser – Teaser Ad, Print – Half-Page, 10″ x 7″


Proud Advertiser – Print – Full Page, 10″ x 15″


Proud Advertiser – Teaser Ad, Print Banner – 10″ x 3″ - Source Files


Proud Advertiser – Teaser Ad, Print – 5″ x 5″ – Source Files


Proud Advertiser – Teaser Ad, Print – Half Page 10″ x 7″ – Source Files


Proud Advertiser – Print – Full Page 10″ x 15″ – Source Files

Proud Advertiser - Teaser Ad, Leaderboard 728 x 90 pixels

Proud Advertiser - Teaser Ad, Big Box 300 x 250 pixels

Proud Advertiser - Teaser Ad, Small Space Ads

File contains three sizes (2x2, 2x4, 2x7), in colour and black and white.


Proud Advertiser - Teaser Ad, Small Space Ads - Source Files


Newspapers Matter – Filler ad – 2 col x 15 lines
Newspapers Matter – Filler ad – 3 col x 60 lines
Newspapers Matter – Filler ad – 4 col x 10 lines
Newspapers Matter – Filler ad – 4 col x 15 lines
Newspapers Matter – Filler ad – 4 col x 40 lines
Newspapers Matter – Filler ad – 4 col x 60 lines

Download Editorials for Publication

Click below to view sample editorials available for inspiration or for publication verbatim.

OP-ED: Local business supports our local news

What did you pay to read this article today? Your answer might be nothing—and on the surface, you’re right. Whether you’re reading it in print, on a laptop or on a smartphone, there’s no cost to access our journalism. But really, you have paid for this article—through your attention.

OP-ED: Proud local businesses are the heart of all communities

Over 14 years ago, the Vermilion Voice published its first publication with the intention to provide factual, up-to-date local and area news. Without the support of the local and area businesses that advertise in our paper, the Vermilion Voice would not exist today and it would not be able to fulfill its dream.

Phase 2: "Proud Advertiser" Stickers

Phase 2 kicks off with a “Proud Advertiser” sticker that you can deliver to the advertisers featured in Phase 1. Invite your local advertisers to proudly display their support for the LOCAL economy—and your newspaper—in their storefront window.

Measuring approximately 5" x 5", these high-quality, full-colour vinyl stickers are not only a sign of your great appreciation, but also a call to action for consumers to buy LOCAL.

Participating publishers can order stickers from News Media Canada, who will customize them with the newspaper logo. Available in English or French, in quantities of 25 or more. Please allow 10-15 business days to process your order. We will contact you with a cost estimate, confirm pricing based on quantity ordered, and give you final approval on the design before printing and shipping your stickers.

Click here to order your stickers

Phase 3: Main Ad Campaign

Run these Proud Advertiser house ads in print and online. Encourage your readers to look for the Proud Advertiser sticker and support local businesses.

Consider running Phase 1 and Phase 3 ads year-round to highlight your "proud advertisers" and remind readers that keeping their dollars local will ensure your community continues to grow and thrive.

To access campaign material, click on the tabs, below left, and then click the "Download Now!" button to download. To create a custom size, download the source files available for print ads.

Proud Advertiser – Phase 3, Print Banner – 10″ x 3″


Proud Advertiser – Phase 3, Print – 5″ x 5″


Proud Advertiser – Phase 3, Print – Half-Page, 10″ x 7″


Proud Advertiser – Phase 3, Print Banner – 10″ x 3″ - Source Files


Proud Advertiser – Phase 3, Print – 5″ x 5″ – Source Files


Proud Advertiser – Phase 3, Print – Half Page 10″ x 7″ – Source Files


Proud Advertiser - Phase 3, Leaderboard 728 x 90 pixels

Proud Advertiser - Phase 3, Big Box 300 x 250 pixels

Proud Advertiser - Phase 3, Small Space Ads

ZIP file contains several sizes (2x2, 2x3, 2x4, 2x7, 3x2), in colour and black and white.


Proud Advertiser - Phase 3, Small Space Ads - Source Files

ZIP file contains Illustrator source files and preview images for several sizes (2x2, 2x3, 2x4, 2x7, 3x2) in colour and black and white.


Newspapers Matter – Filler ad – 2 col x 15 lines
Newspapers Matter – Filler ad – 3 col x 60 lines
Newspapers Matter – Filler ad – 4 col x 10 lines
Newspapers Matter – Filler ad – 4 col x 15 lines
Newspapers Matter – Filler ad – 4 col x 40 lines
Newspapers Matter – Filler ad – 4 col x 60 lines

Government of Canada

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