Newspapers 24/7: 2022
Local news is all around us and powers our conversation in all types of settings, from first dates to main street meet-ups to the last video call of the day. The local newspaper provides reliable stories to spark that next great conversation.
Readership remains strong in the digital age.
Nine out of ten adults (86%) read newspapers, in either print or digital format, at least once a week—essentially unchanged from the inaugural Newspapers 24/7 study (85%), which was conducted in 2012. Despite a multitude of media options and digital distractions in 2022, readers still turn to traditional news sources.
Did you know that almost nine in ten Canadians read newspaper content every week? Or that Canadians tend to give newspapers their full attention when reading, while with other types of media they may be more likely to multi-task?
All “truths” are within the 280-character limit, perfect for sending out as a quick tweet. If you do, be sure to tag us at @NewsMediaCanada so that we can see it! #ChampionTheTruth
Click here to read more Ten Tweetable Truths.
Don’t believe everything you read online. Fake news and disinformation online are serious concerns for Canadians. To help Canadians of all ages critically assess online news and information, and differentiate fake news from real news, News Media Canada developed a simple media literacy tool: SPOT Fake News Online.
Click here to watch the online video and learn how to SPOT it and STOP it in 4 simple steps.
Champion The Truth with Virtual Backgrounds
News Media Canada has developed a series of virtual backgrounds celebrating our recent Champion The Truth campaign and partnership with Canadian artist Ola Volo. Click the images to the right to view each background and right-click to save to your device.
Choose from one of five scenes showcasing the limited-edition print “Champions” featuring three stoic, trailblazing characters representing journalists and readers, as well as Canadian landmarks. “Champions” was inspired by conversations with industry stakeholders and celebrates the local news industry as champions of truth in Canada.
Ola is known for the strong narrative she brings to life in her work and her ability to spark conversation, bring people together, and shed light on important issues.
To use these images in Zoom, just click to download the images and save to your hard drive. In Zoom desktop settings there is an option for Virtual Background where you will be able to click on an image to select the desired virtual background or add your own image by clicking + and navigating to the images you just downloaded. Read more about how to change your Zoom virtual background by clicking here.
From October 3 to 9 2021, news media publishers across Canada celebrated National Newspaper Week.
National Newspaper Week (NNW) is an annual celebration designed to recognize the role that newspapers and their sites play in providing Canadians with credible, factual news and spotlight why news media continues to be a trusted source of information that is critical to our democracy. It is also a chance to reflect on the essential service newspapers provide with diverse, local, original content that cannot be found anywhere else.
The theme of the 2021 campaign was “Champion the Truth: Spark Conversation”. Click here to read more about the 2021 National Newspaper Week celebrations.