By Local Media Association
Hot off the presses, Borrell’s annual benchmarking report surveyed more than 10,000 local media companies and identified not only the “addressable market” for digital advertising in every U.S. market, but also the “achievable revenue” by any one company in those markets. This fast-paced 30-minute webinar features key insights from Borrell’s 2017 benchmarking research, plus two highly successful local media managers discussing how they’re using it to maximize revenue.
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