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Inland Press: Running successful promotions—whatever the size of your organization
15 November 2016 @ 10:30 AM - 11:30 AM
Presented by Rebecca Capparelli, Executive Director of Promotions, Gatehouse Media
Promotions drive revenue, engagement and data acquisition, and few media organizations do them as well as GateHouse Media and its 630 publications. In this webinar, Rebecca Capparelli reviews how GateHouse’s six-year investment in events has paid off with rich audience engagement and data that not only generate revenue on their own but also allow ad reps to better sell premium-priced campaigns. She’ll give specific ideas for promotions that are scalable for any sized business client. “The more promotions you run the better your ROI,” Capparelli said at the Annual Meeting. Learn how to boost your revenue gains with this webinar on promotions.
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