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Inland Press: Saving Public Notice –– By Design
1 February 2017 @ 10:30 AM - 11:45 AM$15
With Ed Henninger, Director, Henninger Consulting
The requirement that public notices–“legals,” in the old newspaper terminology–be published in a print publication is coming under siege in state after state. While industry lobbying has staved off this threat, there are many things newspapers themselves can do to make their public notices more vital to readers.
In this public notices design workshop, Ed Henninger suggests strategies and tactics to bring more reader attention to public notices. Among the topics that will be covered:
Changing the way to think about legal ad design, with specific case studies from newspapers
Treating public notices like news instead of ads–and giving them a more prominent position in the paper
Tips for handling short public notices
Promoting public notices. (Hint: Think page one.)
Saving Public Notices is a presentation guaranteed to give you new approaches and new weapons in the battle to retain highly valuable legal advertising revenue. It’s your choice: re-arm now or risk seeing a river of revenue dammed up and diverted.
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