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Online Media Campus Webinar: Using Social Media To Engage Your Audience – Without annoying your friends and fans

11 December 2015 @ 2:00 PM - 3:00 PM

You must be proficient in social media and digital space, the job ad reads, but do you know how to effectively use social media to extend your news and advertising efforts? Or your brand?

In this webinar, IowaWatch board member, former American Journalism Review editor and now-Des Moines Register writing coach Lisa Rossi will share her social media expertise.

She will cover:

  • Tips on the kinds of messages that work.
  • The most effective times to send messages.
  • How to get those messages to a wider audience.
  • And more!

This session is beneficial for reporters and editors interested in learning how to better engage their audiences.

Click here to register. Select Newspapers Canada under the association drop down menu.

Meet the Presenter … 

Before becoming the storytelling coach at The Des Moines Register this past spring, Lisa Rossi was on the journalism faculty at the UMD Philip Merrill College of Journalism for two years where she was news editor of American Journalism Review. While on the faculty, Rossi taught a capstone course on advanced reporting and writing, along with social media.

Prior to that, she held leadership roles at AOL’s hyperlocal digital-only news experiment, Patch.com, as well as editing posts at two lifestyle magazines in North Carolina. Rossi started her career as a news reporter at The Des Moines Register, where she spent five years covering a variety of beats.


11 December 2015
2:00 PM - 3:00 PM
Event Category:


Online Media Campus
View Organizer Website


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