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LMA R&D Webinar: 3 Fresh Ideas to Market and Monetize Your News Media Brand
27 June 2017 @ 3:00 PM - 3:30 PM
News media brands face competitors of all shapes and sizes, complicated issues such as fake news and ad fraud, and connecting with readers across print and digital channels. So how can local media companies market and monetize their brands in today’s complex and uncertain media landscape?
During the session, you will learn:
- What advertisers are looking for from potential media partners
- Case examples from local media companies that have found ways to get their brand in front of local and national advertisers
- How AAM’s new, free tool can help market your media portfolio to advertisers who are looking for news companies like yours
Speaker: Kevin Rehberg, Director of Client Development, Alliance for Audited Media
This is an R&D partner webinar.
Fee: $29 U.S. for News Media Canada members
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