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Webinar: Media Generational Strategies: What Drives Your Consumers
18 April 2019 @ 2:00 PM - 3:00 PM
Thursday, April 18, 2019
1:00pm-2:00pm CST / 2:00pm-3:00pm EDT
Can your products hit a bulls-eye with each generation you choose to target: Millennials, GenX, Boomers, Silents? How is generational strategy different from demographic strategy? In this webinar, we will discuss two fundamental truths to explain the dramatic differences among the generations and the need for all newspapers to understand those differences:
Truth # 1: Between birth and our early 20s, we form most of the core values and beliefs that we’ll embrace our entire lives.
Truth # 2: The experiences and teachings of our Formative Years mold our core values that guide our consumer decisions.
Chuck Underwood helps you to understand the unique values and attitudes that drive each generation’s unique consumer, career and lifestyle decisions. The payoff: generational hot-buttons, plus generation-specific strategies and tactics to help you connect with your target generation(s).
“As Chuck will explain, there is some very inaccurate generational content floating around out there; content that is making its way into our nation’s newspapers. He’ll explain what happened… and what to do about it.”
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