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Webinar: Selling Response

9 May 2019 @ 2:00 PM - 3:00 PM

Online Media Campus

Thursday, May 9, 2019
1:00-2:00 PM CDT • 2:00-3:00 PM EDT 

Don’t have the highest circulation in your market or the lowest rates? Are your prospects claiming they have no money and that your print and digital publications no longer work? Are they turning to “free” social media instead?

Don’t let that prevent you or your ad staff from bringing in serious ad revenue. You just need to make the shift to selling response.
This webinar will explain how your department can make that shift including:

• The philosophy of selling response
• The differences between it and traditional approaches
• How the approach overcomes most media-related objections
• Why so many newspapers think they’re doing it already when they’re not
• The architecture of a response-oriented sales process
• Examples of selling response in action
And much more!

Presenter: Bob McInnis, McInnis & Associates

Register by May 6. Click here for online registration.


9 May 2019
2:00 PM - 3:00 PM
Event Category:


Online Media Campus
View Organizer Website


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