National Newspaper Week 2022

Publisher's Toolkit

National Newspaper Week is a chance to reflect on the essential service newspapers provide with diverse, local, original content that cannot be found anywhere else.

The theme of the 2022 campaign is “Champions of the Truth” and the people behind your local press.  We will celebrate the power of words with the new “Champions” font, available as a free download.

News Media Canada is pleased to provide this Publisher’s Toolkit, with the official material for National Newspaper Week 2022.

We encourage newspapers to download the materials below to help celebrate National Newspaper Week and promote the enduring strength of the newspaper industry.

"Champions" Font

To celebrate this year’s National Newspaper Week, News Media Canada has created a custom font entitled, “Champions”, available to download for free.  Click the box to the right to download the font zip file (including an FAQ and installation instructions).

Designed with both print and digital platforms in mind the Champions font honours newspapers’ history while looking forward to a bright and multi-platformed future.

Inspired by the essential service that newspapers provide, the Champions font highlights the power of words and the people behind the newspapers who use them to communicate essential information to Canadians each and every day. These real-life news superheroes keep our democracy thriving through a vibrant and independent news media.

Champions is a geo-humanist font that incorporates both humanistic traits — which mimic hand motions reflecting the craft and artistry that goes into producing credible news each day — and highly geometric shapes — which represent the structure and rigour of fact-checking, editing, and producing high-quality credible content newspapers are known for.

Publishers are encouraged to support National Newspaper Week with the resources below.

  • National Advertising Campaign – publish a full/half-page print ad and/or run digital ads
  • Social Media Support – post the “Truth” ad image to your social media channels
  • Reader Engagement – run op-eds, an editorial piece, host contests or community outreach events to recognize your local superheroes, the people behind the press
  • Local Influencer Engagement – reach out to notable local residents for support
  • Small Space/Filler Ads – use our small space ads as filler during the month of October
  • Carrier Appreciation – encourage readers to thank carriers with our 2022 ad (if applicable)

National Advertising Campaign: "Big Words."

Participate in the nationwide advertising campaign running in newspaper pages and websites the week of October 2, 2022.

Publishers are encouraged to publish a full or half-page print ad and/or digital ads.

Ad material is available in a variety of formats and sizes and can be downloaded by clicking the DOWNLOAD buttons below.  Print-ready PDFs, as well as working files (InDesign), are available. Publishers are encouraged to add their own logos where possible. Custom sizes may be available on request.

PRINT sizes: banner (10×3), quarter page (5×5), half page (10×7), full page (10×15)

DIGITAL sizes:  leaderboard (728×90), big box (300×250), billboard (970×250), tall block (300×600), mobile (300×50)

Confirm your participation in the national advertising campaign by clicking here. 

Please let us know if you will be running a full-page or a half-page colour house ad and let us know your publishing day. Thanks for your support!

Social Media Support

Want to promote National Newspaper Week on social media?

Download specially sized images to share on your Facebook or Instagram accounts to support the messaging in our national ad campaign.

National Newspaper Week key messages can be downloaded here to help write your own message along with program hashtags #NationalNewspaperWeek and #ChampionsOfTheTruth.

Reader Engagement

Choose from a selection of op-ed material and editorial stories written especially for National Newspaper Week.  Help your readers understand the critical role of newspapers and why we celebrate each year.


Use with credit or as inspiration to write your own.  Click on the images/links below to download a zip file including photos.


Our job is to report the truth.
Gordon Cameron, Group Managing Editor, Hamilton Community News

Editorial Stories

Use as written, or use as inspiration to write your own.  Click the links below to download editorial (.zip files).

What is National Newspaper Week? And Why You Should Support It (403 words)

Four Ways Canadian Newspapers Power Important Conversations (584 words)

Canadian Newspapers –  Champions of The Truth for Local Communities (474 words)

Canadian News Media: Our Real-Life Superheroes (351 words)



Local Influencer Engagement

Promote National Newspaper Week by engaging LOCAL influencers and notable residents  (including your own staff and reporters!) and ask them to post messages of support on their own social media accounts. Click here for more details.

Click through the image gallery to the right for examples from previous National Newspaper Week celebrations.  Click on the image for a larger view.

Small Space/Filler Ads

Use small space ads to promote National Newspaper Week 2022 to your readers. Choose from a variety of sizes (2×10, 2×15, 3×60, 4×0, 4×15, 4×40, 4×60).

Carrier Appreciation Ad

Carrier Appreciation Day will be celebrated on Saturday, October 8, to recognize the critical role of newspaper carriers in providing Canadians with access to trusted journalism.

Download Official Logo

Click the logo image to the right to download the new 2022 Champions of the Truth logo.

A variety of formats are included. (ZIP file)

If you have any questions, please contact Kelly Levson, Director of Marketing and Research, at