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National Newspaper Week 2020

Champion the Truth Capsule Collection by Hayley Elsaesser

To celebrate this year’s National Newspaper Week and give Canadians the chance to wear their support on their sleeve, News Media Canada has partnered with iconic Canadian fashion designer Hayley Elsaesser to launch a limited-edition capsule collection. This collection includes a t-shirt, tote bag and mask and celebrates the role that newspapers play in upholding Canadian democracy and supporting local communities.

Each item from the collection is emblazoned with the words “news” and “truth” in various languages spoken across Canada, and features Hayley’s iconic mouthy print design. This collection highlights the strength of Canada’s diversity, and reflects the importance of newspapers as an essential service providing credible, factual reporting and a voice for local communities across the country, keeping them connected to what matters most. Hayley has always believed in speaking her truth and uses her iconic fashion brand as a platform for advocacy. She’s a passionate supporter of Canadian news media and has a personal connection to the industry. Hayley’s grandfather was the owner and publisher of a local community newspaper in British Columbia many years ago.

This National Newspaper WeekNews Media Canada is empowering Canadians to champion the truth and show their support for the Canadian news media industry by purchasing an item from the exclusive Champion the Truth capsule collection.

View the collection and all items available for purchase at

Logo - Hayley Elasesser
National Newspaper Week 2020 Collection - T-Shirt


Available in Black and Yellow

National Newspaper Week 2020 - Tote Bag

Tote Bag

Available in Black and Blue

National Newspaper Week 2020 Collection - Masks

Face Mask

Available in Black and Lilac