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Readership and Audience Measurement

Daily Newspaper Readership: Vividata

Vividata is Canada’s authoritative source of audience data, print & digital, for magazines and daily newspapers. Founded in 2014, Vividata is the amalgamated organization of two media measurement bodies, NADbank and PMB.

Vividata designs and conducts research in Canadian markets to provide cost-effective and accurate in-depth marketing information for its members to assist in the buying and selling of newspaper and magazine advertising in Canada.

For more information, please visit the Vividata website.

Community Newspaper Readership

Connecting to Canadians with Community Newspapers

Three quarters of Canadians (73%) in non-urban centres read a community newspaper, according to the 2013 study, Connecting to Canadians with Community Newspapers. The survey was managed by Totum Research on behalf of the Canadian Community Newspapers Association (CCNA) with the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage. The study proved once again that community newspapers have strong readership in today’s new media landscape and remain relevant to local residents for news, information and advertising.

Previous Studies

ComBase community newspaper readership study

For more information, please contact Kelly Levson, Director of Marketing and Research, at klevson@newspaperscanada.ca.