Daily Newspaper Readership: Vividata
Vividata is Canada’s authoritative source of audience data, print & digital, for magazines and daily newspapers. Founded in 2014, Vividata is the amalgamated organization of two media measurement bodies, NADbank and PMB.
Vividata designs and conducts research in Canadian markets to provide cost-effective and accurate in-depth marketing information for its members to assist in the buying and selling of newspaper and magazine advertising in Canada.
For more information, please visit the Vividata website.
Community Newspaper Readership
The printed community newspaper is by far the favourite source of local news and information in communities large and small across Canada. Time spent with a community newspaper is virtually unchanged compared to two years ago and not surprisingly, the predominant reason for reading printed community newspapers is local information, including news, editorial, sports, entertainment and events.
This research study, funded by Canadian Heritage, explores engagement with printed community newspapers in Canada as well as the key role they play in the automotive path-to-purchase.
This annual report summarizes the community newspaper industry, including facts and figures on circulation, readership, ownership and more.
Three quarters of Canadians (73%) in non-urban centres read a community newspaper, according to the 2013 study, Connecting to Canadians with Community Newspapers. The survey was managed by Totum Research on behalf of the Canadian Community Newspapers Association (CCNA) with the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage. The study proved once again that community newspapers have strong readership in today’s new media landscape and remain relevant to local residents for news, information and advertising.
An important downloadable for every community newspaper. This two-page handout highlights the strengths of community newspapers.
For more information, please contact Kelly Levson, Director of Marketing and Research, at firstname.lastname@example.org.