Media Literacy Promotion

Help promote media literacy with small space/filler ad campaigns and social media promotion.  Learning to SPOT and stop fake news and disinformation has never been more important.  Encourage your readers to learn the four step SPOT tool at www.SPOTFakeNews.ca.

Small Space/Filler Ad Campaigns

Ad material is available in a variety of sizes (3″x4″, 3″x8″, and 9.875″x2.714″) along with source files to custom size the material to fit your specs.  Four different creative designs are available.  Download material by clicking the links below.

Version 1 Ad Material

Click image below to download working files (InDesign) in black and white as well as colour.  Print ready PDFs can be downloaded by clicking here.

Version 2 Ad Material

Click image below to download working files (InDesign) in black and white as well as colour.  Print ready PDFs can be downloaded by clicking here.

Version 3 Ad Material

Click image below to download working files (InDesign) in black and white as well as colour.  Print ready PDFs can be downloaded by clicking here.

Version 4 Ad Material

Click image below to download working files (InDesign) in black and white as well as colour.  Print ready PDFs can be downloaded by clicking here.

Social Media Promotion

Promote the SPOT tool on social media with images specially sized images for Facebook/Instagram.  Below are some examples of post copy you can include with #SPOTFakeNews and #ChampionTheTruth.  Click here to download a zip file with images.

  • Fake news and disinformation online are serious concerns for Canadians. Learn how to SPOT fake news and stop it in its tracks.
  • Together we can SPOT—and stop—fake news in its tracks. Fake news comes in many different formats, from distorted stories to altered photos and manipulated videos. If you have any doubt that something you see online may be factually incorrect, don’t spread it.
  • SPOT it and stop it in 4 simple steps. To help Canadians of all ages critically assess online news and information, and differentiate fake news from real news, News Media Canada developed a simple media literacy tool.
  • It all starts with a simple question: Is this a credible SOURCE? Check the source of the article—and be skeptical. Your social networks are not media outlets—look for the original source and learn who they are and what they do.

Government of Canada