Tag: Advertising
Newspapers and their sites deliver engagement
New research shows print newspapers are the most engaging medium and have the highest ad engagement! Newspaper websites easily outscore other online sources...
Ad Sales Training: Being your Best on Every Sales Call
When sales expert and coach Mike Blinder first started his career, his number one fear was rejection. But one of his early mentors pushed...
The Globe goes beyond clicks with the help of MOAT analytics
Cynthia Young is asked constantly to measure the number of clicks on a digital ad as a benchmark of its success. But Young, Director...
INK+BEYOND speaker Adam Burnham shares his advice for building a successful...
Publishers need to give their sales team more time to sell, says Adam Burnham of Affinity Express. The Vice President of Interactive Sales and...
Great Idea Award winners show off their creativity at INK+BEYOND
From rescuing zoo animals to an annual Thanksgiving food drive, publications from across the country came together at the annual INK+BEYOND newspaper conference to...
NEW Case Study: Kenmore Air
Kenmore Air wanted to highlight its new offering to the local market. The airline created excitement by using a co-sponsored contest with the local...
Enter your best ads for the 2014 Extra Awards
The Extra Awards honour outstanding ads appearing in newspapers across a variety of platforms including print, digital, mobile, social media, special event initiatives and...
Advertising and editorial guidelines for Ontario elections
The Ontario Community Newspapers Association (OCNA) has compiled Advertising and Editorial Guidelines for Ontario’s upcoming Provincial June election and the Municipal October election. The guidelines...
Enter your best ads for the 2014 Extra Awards
The Extra Awards are now accepting entries. This annual competition honours newspaper ads across a variety of platforms including print, online, mobile, social media...
The 2014 Extra Awards are now open
Newspapers Canada is pleased to launch the Extra Awards for 2014. The annual competition celebrate the finest advertising in newspaper media: print, online, tablet,...