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Case study: Using newspapers at launch

Wind Mobile needed to move from unknown to brand of choice in a short period of time in key cities across Canada. Research finds...

Postmedia unveils website, logo

Postmedia Network Inc. has launched its new corporate website www.postmedia.com. The site features a company profile, press releases and a new logo created for...

Metro International to launch global branding campaign

Metro International, the world’s largest free newspaper chain, has hired a brand team to create its first global branding campaign. The team will be...

2010-2011 webinar schedule announced

Registration is now open for the 2010-2011 CNA/CCNA webinar series. Members who register for the complete series before September 20, 2010 pay only $225...

Strong second quarter for Canadian newspapers

Newspapers across the country are experiencing healthy financial growth this quarter. Vancouver-based newspaper publisher Glacier Media Inc. attributed increased revenues to larger advertising revenue...

Case Study: Newspapers work for advertorials

Shell Canada undertook an educational ad campaign in newspapers to help explain their initiatives. Newspapers provided the opportunity for long copy and allowed the...

Making Credit Decisions: A New Service for CCNA Members

The CNA’s advertising agency accreditation and credit rating process has long been an important tool for daily newspapers. Now, community newspapers can take advantage of...

CCNA releases new data on community newspaper advertising revenue

Total advertising revenue for Canadian community newspapers in 2009 was $1.19 billion according to the latest year-end report commissioned by the CCNA. Data was...

Primedia acquires Kubas Consultants

Canadian Primedia, Canada's largest independent print and online rep house, has acquired Kubas Consultants, a marketing research and consulting firm established in 1977. The...

Case Study: The power of newspapers and their sites

Scotiabank advertised in newspapers and their sites, as part of their media buy, to promote its RSP message. The combination boosted spontaneous awareness of...