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Research proves hard news pays

Serious, long-form journalism is more profitable online than pop-culture content, according to a new study from California-based research company, Perfect Market, Inc. The Summer...

Improve your bottom line at API Canada

In today’s challenging media environment, nothing is more important than finding successful ways to build revenue. The Canadian Newspaper Association, in partnership with the...

NADbank: Daily newspapers reach 77% of adults

NADbank’s latest readership numbers confirm that daily newspapers continue to be a vital source of news, information and entertainment for consumers in seven of...

Recognizing the people who deliver the news to your door

OCTOBER 8, 2010 - Saturday, October 9, is International Newspaper Carrier Day, a day set aside to recognize the people who brave the elements...

ComBase: Coming soon for media planners

Seventy four percent of Canadians read their local newspaper according to the most recent findings from ComBase.  Media planners and buyers will soon have...

Holiday advertising that works for retailers

  The Newspaper Marketing Association (UK) undertook research on Retailers’ Christmas Advertising. Below is a brief overview of findings and a PowerPoint that provides the data...

Talking newspapers capture readers’ attention

The Times of India and The Hindu, two of the largest circulated papers in the world, launched an innovative new advertising feature last week...

Create added value for your advertisers

CNA and CCNA members are invited to participate in the Small and Medium Business survey currently managed by the American Press Institute and ITZ...

CNA/CCNA speaker promotes newspapers’ vibrant future

Newspapers remain a vibrant and effective medium for advertisers, both in print and online, according to Suzanne Raitt, VP Marketing & Innovation, CNA/CCNA. In...

ComBase results available to media planners on October 15

On October 15, 2010 data from the most recent ComBase study will be released electronically through Nielsen IMS and Telmar HMS.  Both companies will...