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Leger study: Newspaper inserts work

A new Leger Marketing study on flyer readership found that 76 per cent of respondents look at flyers at least once a week, and...

World press trends: Ad revenues to increase, circulation relatively stable

The World Association of Newspapers and News Publishers (WAN-IFRA) has released its annual world press trends update. According to the report, world-wide newspaper circulation...

Revenue growth in third quarter for Canwest

Postmedia Network Inc., which recently purchased Canwest's publishing division, has reported third-quarter gains this fiscal year. The newspaper chain reported an overall revenue increase...

The newspaper industry – Canadian vs. the U.S.

The Canadian print newspaper market is much more buoyant than that in the United States. In 2009, Canadian ad revenues for print newspapers were...

Conference summary: Revenue opportunities from new technology

The annual World Telemedia 360 Conference was held in Malta in June. There was much discussion on how newspapers can make money in new...

Increasing ad revenues

Media-buying group ZenithOptimedia has raised its worldwide advertising growth estimate again, this time to a 3.5% hike in 2010 over the year before, citing...

Rogers launches Business without Borders with the Globe and Mail

Canadian Business and Profit have launched Business without Borders, a website in partnership with The Globe and Mail’s Report on Business magazine. The site,...

Conference Summary: The latest media research findings

Once a year, the Advertising Research Foundation asks the top thinkers and practitioners what the future holds for media research and audience measurement. The...

La Presse announces new creative media service

La Presse, Canada’s largest French-language broadsheet newspaper, is offering advertisers a new creative media service. Jean Durocher, vice-president sales and marketing, says the new...

Summary of WAN/IFRA White Paper

WAN/IFRA just released a 72-page white paper entitled “Million Dollar Strategies for Newspaper Companies”. Suzanne Raitt, VP Marketing and Innovation, Canadian Newspaper Association, has...