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How to Target Your Ideal Customer: Sponsored Content

Candide Gregoire, general manager of Newspaper Toolbox, shares her top tips on how to streamline your sales efforts so you can get commitments from...

Postmedia campaign catches the eyes of Millennials

Postmedia Content Works recently undertook an engaging new interactive campaign at Montreal's busy Central Station. The lessons learned from this foray could help to...

Flora pro activ: Packaged Goods Connecting with Communities

The Challenge: Flora is a soft margarine in the U.K. that is an alternative to butter and hard margarine. Unilever’s Flora pro-activ is a...

Shell Canada: Advertorials

The Objective: To communicate a considerable amount of information about Shell Canada and its environmental initiatives, particularly those in the Alberta oil sands, in...