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Open Wine: Print Drives Sales

The Challenge: Niagara Falls-based Open Wine wanted to get the attention of millennials (18-30 year-olds). This group is a key target for liquor/beer/wine messages...

Flora pro activ: Packaged Goods Connecting with Communities

The Challenge: Flora is a soft margarine in the U.K. that is an alternative to butter and hard margarine. Unilever’s Flora pro-activ is a...

Gay Lea: Success with Newspapers & Their Websites

The Challenge: To increase awareness, trial and likelihood of future use of Gay Lea Spreadables Butter. The Objective: Gay Lea Spreadables Butter wanted to reinforce...

Corona: Newspapers in Print and Online

The Challenge: Corona Extra and Corona Light wanted to stand out from all other beers and build maximum awareness at the beginning of the...