Tag: Retail
Newspapers Drive Purchase Decisions – PowerPoint presentation
Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....
Newspapers Work with Outdoor
Newspapers can name selected stores and price points while outdoor can be selected near retail stores to present a reminder ad right before purchase.
Awareness...
Touch of Gold: Newspapers Work for Local Retail
When the creative and media work together, there is a synergy that is untouchable. We were thrilled with the results of this newspaper-driven campaign.
The...
Jalna: Newspapers Enhance TV
The Challenge: Jalna competes with around 20 other brands in the yogurt category. While most brands compete on taste and creaminess, Jalna is positioned...
Shopping Habits of Rural vs. Urban Study – PowerPoint Presentation
Newspapers effectively reach Canadians with 8 in 10 reading in print or online each week. Media planners and advertisers generally target urban Canadians with...
Shopping Habits of Rural vs. Urban Canadians
Newspapers effectively reach Canadians with eight in ten reading in print or online each week.
Media planners and advertisers generally target urban Canadians with their...
Claytons Heritage Market: Integrated Inserts
The Challenge: With many retailers offering some grocery products, from drug retailers to mass merchandisers to local fruit and vegetable shops, a local grocery...
Grand & Toy: Targeting Business-to-Business
The Challenge: To highlight that Grand & Toy is helping businesses become more environmentally responsible.
The Objective: Grand & Toy wanted to demonstrate that it...