Home Tags Retail

Tag: Retail

Newspapers Drive Purchase Decisions – PowerPoint presentation

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....

Newspapers Work with Outdoor

Newspapers can name selected stores and price points while outdoor can be selected near retail stores to present a reminder ad right before purchase. Awareness...

Touch of Gold: Newspapers Work for Local Retail

When the creative and media work together, there is a synergy that is untouchable. We were thrilled with the results of this newspaper-driven campaign. The...

Jalna: Newspapers Enhance TV

The Challenge: Jalna competes with around 20 other brands in the yogurt category. While most brands compete on taste and creaminess, Jalna is positioned...

Shopping Habits of Rural vs. Urban Study – PowerPoint Presentation

Newspapers effectively reach Canadians with 8 in 10 reading in print or online each week. Media planners and advertisers generally target urban Canadians with...

Shopping Habits of Rural vs. Urban Canadians

Newspapers effectively reach Canadians with eight in ten reading in print or online each week. Media planners and advertisers generally target urban Canadians with their...

Claytons Heritage Market: Integrated Inserts

The Challenge: With many retailers offering some grocery products, from drug retailers to mass merchandisers to local fruit and vegetable shops, a local grocery...

Grand & Toy: Targeting Business-to-Business

The Challenge: To highlight that Grand & Toy is helping businesses become more environmentally responsible. The Objective: Grand & Toy wanted to demonstrate that it...