Register now to attend these keynote and plenary presentations at the 2003 National Conference of CanadaÔÇÖs Community Newspapers, being held in Vancouver, May 29-31. YouÔÇÖll save $80 when you take advantage of the early-bird registration fees for the full conference.
In addition to these informative sessions, a full day of concurrent workshops is being presented for editorial, sales, production and photography staff on May 31. For more details on these workshops, visit east-meets-west.ca, phone CCNA at 1-877-305-2262 or watch future issues of this Bulletin.
Len Kubas, Kubas Consultants/The Newspaper Research Center
ÔÇ£Flyer Developments and Future Trends Impacting Community NewspapersÔÇØ ÔÇô Friday, May 30
For more than 20 years, Len Kubas has demonstrated to a growing number of American and Canadian clients some very innovative approaches to newspaper marketing and advertising.
Referencing trends in other markets and using new projections for future trends, Kubas will create an estimate of the current share-of-market of preprint distribution for flyers in Canada. He will also outline the composition of flyersÔÇÖ different cost components, interview stakeholders in the Canadian flyer market for up-to-date comments and show how to determine which communities or FSAs have the most attraction for flyer users. Following his presentation, a panel of flyer experts (large preprint users, a preprint printer and a flyer distributor) will discuss flyers as a large and growing portion of business for community newspapers.
Sponsored by Nando Canada
Jennifer Correiro, TakingITGlobal
ÔÇ£The Challenge of the Next Generation: Youth ReadershipÔÇØ ÔÇô Saturday, May 31
Undeniably, newspapers are facing lower levels of readership by young people, led by a lower ÔÇÿenteringÔÇÖ base and the ongoing technological revolution. How newspapers are able to entice youth readership will determine their success. Newspapers face a number of strategic questions that need to be answered to reverse youth readership trends: What does the ÔÇ£newspaper brandÔÇØ mean to young people? What strategies can be used to better engage youth? How can newspapers and web sites be synergized?
At only 22, luncheon speaker Jennifer Corriero understands the mindset of youth. She already has a list of accomplishments that is astonishing. She was selected by the World Economic Forum as one of the Global Leaders of Tomorrow for 2002; has represented Canada at The Global Knowledge Conference in Malaysia, the Hague International U.N. Youth Assembly and the Youth Employment Summit in Egypt. She has consulted on the evolving role of young people in society to companies such as Microsoft, Swatch, McDonalds Restaurants, Nike and the Royal Bank. She is also co-founder of the worldÔÇÖs largest online network of young leaders ( www.takingitglobal.org ).
Hear her insights into what our industry needs to do to connect with young people.
Sponsored by Business Development Bank of Canada .
Media Buyers Panel ÔÇô Friday, May 30
Gain valuable insights as a group of advertising media buyers gather to discuss such issues as:
1. In today’s media environment, do commissions to agencies make sense?
2. What will ComBase mean to agencies and is it likely, in any real way, to result in ÔÇÿbetter buysÔÇÖ for the agencies?
3. What should community newspapers do in order to place themselves in a better position of opportunity for agencies?
4. Is print media, in general, too inflexible for national advertisers?
5. In order to remain as a viable advertising medium, what are the most important changes community newspapers have to make