Notice to all Verified Circulation members:
Over the past year, the Verified Circulation committee has been conducting an extensive review of policies and procedures in an effort to increase the credibility of the VC program.
In order to bring VC in line with other circulation auditing services, a full 12 months of circulation data must be audited for each member publication. This means that both Interim and Annual reports must be audited.
There will be little change to members’ day-to-day circulation record-keeping practices. Where the change occurs is in the twice-yearly submission of reports.
There are two sets of instructionsÔÇöone for members who use the services of the Verified Circulation Auditor, and one for those who use an independent chartered accountant.
The primary change is that members who use the VC auditor will be required to submit their Interim and Annual reports to the VC office, rather than to the auditor. Supporting documentation will be required for both reports. In addition to processing Interim reports, the VC office will store them so that they can be forwarded together with the subsequent Annual reports to the auditor.
Similarly, members who use an independent chartered accountant will be required to store their Interim report and submit it together with the subsequent Annual report to the accountant. Supporting documentation will be required for both reports.
The first members that will be affected are those whose Interim reports are due at the end of March. These members will receive notice at the beginning of February regarding the changes to the procedures, as well as a detailed set of instructions for submitting their reports.
The VC office will continue to conduct verifications of Interim and Annual reports, issuing a Publisher’s Statement upon successful completion. This statement will resemble the current Verified Circulation Report, but will bear the phrase, “Subject to Audit.”
When the VC auditor or chartered accountant successfully completes an audit, the VC office will process the audit results and issue an Audit Report. This statement will resemble the current Verified Circulation Report.
Complete details will be sent to all members in early February, and may also be found on the VC web site at www.verifiedcirculation.ca.
For more information, contact the VC office at 1-877-305-2262 ext. 23 or e-mail vc-info@ccna.ca.