TC Media has entered into a strategic partnership with Vancouver-based daily and weekly newspaper publisher Glacier Media. TC Media will now represent national online advertising sales on all of Glacier’s digital properties, including over 60 websites in Canada’s western provinces.
Glacier media will also distribute e-flyers and digital promotional offers from TC Media’s advertisers as part of the new partnership agreement.
"Partnering is one of the quickest, most effective ways of expanding and growing a business," said Shelly Wilson, vice-president digital sales, Glacier Media. "This is not just a representation agreement for Glacier Media, but a true marriage of digital strengths between companies to strategically support each other’s long term vision."