Quebecor Inc. has announced a strategic restructuring initiative that will see the media organization combine its news and entertainment properties in a new division. The integrated Media Group includes TVA Group Inc., Sun Media Corporation, QMI Agency, Out-of-Home, Quebecor Media Sales, Messageries Dynamiques and Quebecor Media Printing Inc. “Consumers’ media habits have continued to evolve in recent years,” said Quebecor Inc. president and CEO Pierre Dion in a press release.“The creation of Media Group maximizes the division’s strengths and combines our skills to provide better, more diverse and distinctive content.”
Julie Tremblay will head up Media Group and TVA Group Inc. Tremblay has been CEO of Sun Media Corp since 2013 and has been with Quebecor for over 25 years.
In her new role, she will also serve as president and CEO of TVA Group within the larger Media Group.