Free daily paper 24 Hrs has entered into an exclusive three-year distribution deal with Gateway Newstands. Starting July 2, the Postmedia-owned commuter paper will be available at more than 90 TTC and GO transit stations, within Toronto’s underground PATH system and at Gateway Newstands across the Greater Toronto Area.
Postmedia acquired the free daily in April as part of its purchase of Sun Media’s English-language publications.
“We are thrilled to work with Gateway Newstands to bring 24 Hrs to a larger, broader audience by making our free daily newspaper available to subway commuters across the GTA,” said Postmedia president and CEO Paul Godfrey. “This allows us to further extend our reach and provide advertisers with a unique opportunity to influence an often tough to reach younger demographic.”