On November 9, 2015, 24 Hours Toronto, a free daily newspaper targeted to commuters, was re-launched with an updated look and feel by parent company Postmedia.
The redesign of the publication, first launched in 2003, included an updated logo, fonts and other design elements, to act as vehicles for its light and easy read about current and trendy topics.
Results of their re-launch campaign are now available on the International News Media Association website. As part of a blitz campaign, between Nov 9-13, 2015, the newspaper handed more than 58,000 free copies to Toronto readers.
You can take a look at more highlights of the re-launch here.
