In an effort to provide new multimedia solutions for local businesses, Black Press recently launched a paid content program for advertisers. Impress Branded Content, the largest native advertising platform in B.C., will allow advertisers to purchase editorial-style content on the newsfeeds of Black Press’ community newspaper websites and social media pages.
All Impress Branded Content articles will be clearly labeled as sponsored content and will be “editor approved” according to Andrew Franklin, director of digital development for Black Press.
“We need to look at ways to diversify our business into the future, and both online and print are important to us. We need to find ways to grow our business through opportunities online,” Franklin notes.