La Presse announced that Patrick Salois has joined the organization as a VP, sales and operations, in an effort to help the publication stand out in the digital advertising market.
According to Media in Canada, Salois will be in charge of innovating around La Presse‘s ad offering and maintaining the associated revenue growth, as well as defining and implementing products, tools, structures, and customer service that meets the expectations of advertisers.
Prior to joining La Presse, Salois was CEO and chief strategist at Necando Solutions, a data and tech solutions company he co-founded in 2012.
You can read more about him and his role here.
