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Newspapers work for Travel

2016 could be the year of the Canadian “staycation” with predictions of growth in domestic overnight travel by the Conference Board of Canada.

Domestic vacation travellers are strong newspaper readers, with more than eight out of ten (81 per cent) reached with newspapers over the course of a week.

The documents below, created by Newspapers Canada, provide a profile of domestic vacation travellers, along with readership habits and media reliance using research from Vividata.

If you have questions about the research, contact Kelly Levson, Director of Marketing and Research, at klevson@newsmediacanada.ca.


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