News Media Canada has several inspiring new industry presentations below that highlight the power and effectiveness of newspapers as well as their sites, mobile and tablet offerings.
Newspapers across devices reach over eight in 10 Canadians each week and more than half of Canadians every single day. The industry presentations below features research and innovative ads in print, web, tablet and phone from Canada and around the world.
- What differentiates you? Trust
- What would surprise me? Strength vs. the United States, readership growth (see NEW research by Device/Time of Day)
- Special Skill? Flyers
- Where do you get (shopping) ideas? Newspapers (see NEW research on Purchase Funnel)
- Strengths? Engaging (see NEW research on Media Engagement)
- Digitally Savvy? Oh yes – presented are award winning web, tablet and phone ads run on newspaper sites!
Newspapers 101 (PDF)
A Recipe for Success (PDF)
Why Newspapers Are Hot (PDF)
Speed Dating (PDF)
Expert Opinions (PDF)
For more information, please contact Kelly Levson, Director of Marketing and Research, at firstname.lastname@example.org.