Last year, Bob McInnis showed you a new approach to selling advertising that enables your staff to sell the only thing your prospective advertisers actually care about–response. These days, it’s no longer just a nice way to approach the sale but a matter of survival.
So, while last year Bob shared the philosophy and overall approach to selling response, this year he’s back to dive into some real specifics including what to say at various stages of the sales call, including eliminating upfront stalls, selling ad size, frequency, and impressions, and overcoming objections.
This 60-minute webinar equally appropriate for publishers, ad directors, and ad reps.
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