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Inland Press Webinar: Fifty shades of pay: Diversifying revenue sources beyond digital advertising and subscriptions
11 February 2016 @ 10:30 AM - 11:30 AM
Click here to register. Members of Newspapers Canada (CNA or CCNA) are eligible for a discounted rate of $15 per webinar. When registering, ensure you indicate your membership in the Association field
10:30 a.m. CST
It’s an inescapable fact: For newspaper companies that want to restart year-over-year revenue growth, relying on digital advertising and digital-only subscriptions simply will not get the job done. In this webinar, Publisher and CEO Jim Moroney details the revenue growth strategy in place at The Dallas Morning News. He’ll review the strategy’s underlying assumptions and its build-or-buy expansion into new revenue channels. Learn from this real life example how to become the company that your local businesses go to first to invest their marketing dollars to more profitably sell their goods and services.
With Jim Moroney, president and CEO, A.H. Belo, and publisher and CEO, The Dallas Morning News
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