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Online Media Campus Webinar: Building a Bumper Sticker Contest

11 February 2016 @ 11:00 AM - 12:00 PM

About the program:
The Echo Press in Alexandria, Minn. started its bumper sticker contest back in the ’90s as a fun way to grow revenue. The newspaper provides residents with bumper stickers promoting local businesses. Newspaper staff are charged with photographing the bumper stickers throughout the week and selecting one participant as a winner. It has been a hit among residents because of the opportunity to win prizes, and advertisers equally enjoy it because of the added exposure they receive.

In this session, learn how the paper uses this program to gain and engage more readers, increase single-copy sales and grow advertising revenue. As a bonus, learn how the paper increased salesperson morale by using incentives to drive ad sales.

Registration fee: $30 (Register by Monday, February 8)

Leading the Discussion:
HOST Stan Schwartz, National Newspaper Association
GUEST STAR Jody Hanson, Echo Press

Register for this webinar at www.regonline.com/NNAStickers


11 February 2016
11:00 AM - 12:00 PM
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Online Media Campus
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