Levelling the Digital Playing Field

Google and Facebook are two of the biggest companies in the world.  You might say they’re modern-day Goliaths.

They’re using their monopoly power to scoop up 80% of online advertising revenues and to free ride on the news content produced by hardworking journalists and publishers across Canada.

Maybe it’s time to start leveling the playing field a little, so the Davids of this world can start fighting back.

That’s what Australia is doing.  They’re putting in place a comprehensive solution to enable news publishers in that country to counteract the power of the web giants.  They’re doing it with support from all the main political parties.  And they’re doing it without new government funding, or new taxes, or new consumer fees.

We think our parliament here in Canada should do the same.  It’s all in our new report Levelling the Digital Playing Field which provides an in-depth analysis of actions taken in democracies around the world to address the same challenge.

Read the report.  And tell your MP to stand up with David against the Goliaths.

“A strong, diverse and independent news media is valued by Canadians and crucial to our democracy. Publishing real news costs money, and Google and Facebook – two of the biggest companies in the world – cannot continue to be allowed to free-ride on the backs of Canadian news media publishers who produce news content, without fair compensation. We have heard the global web giants’ hollow commitment to journalism and to token compensation.  The time to tackle the global web giants, as the federal government indicated in September, is now.”

— Jamie Irving, Vice-President of New Brunswick news publishing company BNI and Chair of News Media Canada’s working group

Report: Levelling the Digital Playing Field

Click below to download the full report, Levelling the Digital Playing Field.

Get Involved

Find Your MP

Overview: The Challenge

Download an overview of the challenge our industry is facing and the recommended approach we are calling on the Government of Canada to implement.

MP Communications

Download letter templates to send to your MP to elevate awareness of the report, request a meeting and encourage your MP to share the report with fellow parliamentarians.

In the News

On October 22, 2020 Canada’s news media publishers called on all political parties in Parliament to support the adoption of Australia’s approach to combat the monopolistic practices of Google and Facebook.

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