Banner - National Newspaper Week 2020
Canada's News Media. Champion the Truth. National Newspaper Week. October 4-10, 2020

Publisher's Toolkit

News Media Canada is pleased to provide this Publisher’s Toolkit, with the official material for National Newspaper Week 2020. We encourage newspapers to download the materials below to help celebrate National Newspaper Week and promote the enduring strength of the newspaper industry.

If you have any questions, please contact Kelly Levson, Director of Marketing and Research, at

Champion the Truth National Contest

Click image above to download a zip file with working files for contest promotion house ads in print and digital formats.

To extend the celebration and recognition of Canadian newspapers and news media, we’re running a national social media contest hosted on Hayley Elsaesser’s Instagram channel (@hayleyelsaesser) to give Canadians a chance to win a Champion the Truth capsule collection prize pack.

The contest runs from November 16 to November 27, 2020 and Canadians will be encouraged to enter  by commenting on Hayley’s contest social media post with the name of their favourite Canadian newspaper (by tagging or simply writing the name) for a chance to win. A total of fifty winners will be selected at random to win a mask and tote bag from the Champion the Truth collection.

Member newspapers named in the winning comments will also win the same Champion the Truth prize pack. This is a great opportunity to get your readers involved, rewarding them for championing the truth – all while getting the chance to win your very own Champion the Truth prize pack. While winners will be selected at random, the more people who comment with your newspaper’s name, the higher your chances are of winning your very own Champion the Truth prize pack.  Read more about how to promote the contest by clicking here.

Canada's News Media - Champion The Truth

National Ad Campaign

Publishers are encouraged to participate in this nation-wide advertising campaign running in newspaper pages and websites from coast to coast to coast. Click the preview image to access the ad in print and digital formats.

NNW2020 - National Ad Campaign

Confirm Your Participation in the National Ad Campaign

NNW2020 - National Ad Campaign

Canadian publishers are encouraged to participate in the national 2020 ad campaign to celebrate National Newspaper Week.  To support this annual initiative publishers are requested to run a full or half page house ad in their newspapers as part of the celebration.

Click here to confirm your participation by completing a form and then download ad material from the link above.

Champion the Truth Capsule Collection by Hayley Elsaesser

To celebrate this year’s National Newspaper Week and give Canadians the chance to wear their support on their sleeve, News Media Canada has partnered with iconic Canadian fashion designer Hayley Elsaesser to launch a limited-edition capsule collection.  This collection includes a t-shirt, tote bag and mask and celebrates the role that newspapers play in upholding Canadian democracy and supporting local communities. View the collection and all items available for purchase at  Publishers looking to pre-order items from the collection at wholesale prices should contact Kelly at

NNW 2020 Capsule Collection by Hayley Elsaesser

Editorial Support

View our selection of sample op-ed pieces written especially for National Newspaper Week. Use them with credit or as inspiration to write your own.  Click on the images to the right to download zip files including editorial pieces as well as photos.

Headshot - Bob Cox

Readers can handle the truth
 Bob Cox, Publisher, Winnipeg Free Press

Head Shot - Tim Shoults

Caveat Lector
  Tim Shoults, VP, Content and Audience Development, Glacier Media

Headshot - Steve Nixon

Champion the Truth
Steve Nixon, Executive Director, SWNA

Paul MacNeil

Local Newspapers Will Be There
Paul MacNeill, Publisher, Island Press

Editorial Cartoon

Nationally syndicated editorial cartoonist Patrick LaMontagne has created an exclusive cartoon for National Newspaper Week highlighting truth in journalism. Current clients can use this cartoon the week of October 4 and Patrick will offer community newspapers very affordable special pricing for one-time use.  Contact Patrick at to obtain high-resolution artwork for publishing.

NNW2020 - Editorial Cartoon

Carrier Appreciation Day Ads

International Carrier Appreciation Day will be celebrated on Saturday October 10 to recognize the critical role of newspaper carriers in providing Canadians with access to trusted journalism. Click the preview image to access ad creative in various print formats and download working files.

NNW 2020 - Carrier Appreciation Day Print Ad Formats

Social Media Support

Want to promote National Newspaper Week on social media?  Download these specially sized images to share on your Facebook, Instagram or Twitter accounts to support the messaging in our national ad campaign.  Don’t forget to add your own message and hashtags #NationalNewspaperWeek and #ChampiontheTruth. Click the image to download material (zip file).

NNW 2020 Social Media Ads

Filler Ads

Use these small space/filler print ads to help promote National Newspaper Week. Click the preview image to access the ads.

NNW2020 - Filler Ads - English

Local Influencers

Promote National Newspaper Week by engaging LOCAL influencers (including your own staff and reporters!) and ask them to post messages of support on their own social media accounts.  Click the image for more details and sample email copy.

Zoom Virtual Background

To celebrate National Newspaper WeekNews Media Canada has partnered with Canadian fashion designer Hayley Elsaesser  to create a design that features the words “news” and “truth” in various languages spoken across Canada, along with Hayley’s iconic mouthy print design.  Click the image to access a free Zoom virtual background in support of National Newspaper Week, featuring Hayley’s design.

Zoom Background - NNW2020