Publisher's Toolkit

National Newspaper Week is a chance to reflect on the essential service newspapers provide with diverse, local, original content that cannot be found anywhere else.

The theme of the 2021 campaign is “Champion the Truth: Spark Conversation”.

News Media Canada is pleased to provide this Publisher’s Toolkit, with the official material for National Newspaper Week 2021. We encourage newspapers to download the materials below to help celebrate National Newspaper Week and promote the enduring strength of the newspaper industry.

Publishers are encouraged to support National Newspaper Week with the resources below.

  • National Advertising Campaign – publish a full/half-page print ad and/or run digital ads
  • Social Media Support – post the “Truth be told” ad image to your social media channels
  • Reader Engagement – run op-eds, an editorial piece, host contests or community outreach events to spark conversation
  • Local Influencer Engagement – reach out to notable local residents for support
  • Small Space/Filler Ads – use our small space ads as filler during the month of October
  • Carrier Appreciation – encourage readers to thank carriers with our 2021 ad (if applicable)

National Advertising Campaign: "Truth be told."

Participate in the nationwide advertising campaign running in newspaper pages and websites the week of October 3, 2021. Publishers are encouraged to publish a full or half-page colour print ad.

Ad material is available in a variety of formats and sizes.  Print-ready PDFs, as well as working files (InDesign), are available.  Publishers are encouraged to add their own logos where possible.

Click the preview images (to the right) to access the ad in print and digital formats.

Confirm your participation in the national advertising campaign by clicking here. 

Please let us know if you will be running a full-page or a half-page colour house ad and let us know your publishing day.  Thanks for your support!

Social Media Support

Want to promote National Newspaper Week on social media?

Download specially sized images to share on your Facebook, Instagram or Twitter accounts to support the messaging in our national ad campaign.  Download by clicking on the images to the right.

Click here to download National Newspaper Week key messages to help write your own message along with program hashtags #NationalNewspaperWeek and #ChampiontheTruth.

Reader Engagement

Choose from a selection of op-ed material and editorial stories written especially for National Newspaper Week.  Help your readers understand the critical role of newspapers and why we celebrate each year.


Use with credit or as inspiration to write your own.  Click on the images/links below to download a zip file including photos.


Champion The Truth
Bob Cox, Publisher, Winnipeg Free Press


Our job is to report the truth.
Gordon Cameron, Group Managing Editor, Hamilton Community News

Head Shot - Tim Shoults

Seek the Second Source
Tim Shoults, Operations Manager, Aberdeen Publishing

Editorial Stories

Use as written, or use as inspiration to write your own.  Click the links below to download editorial with accompanying photos.

Local Influencer Engagement

Promote National Newspaper Week by engaging LOCAL influencers and notable residents  (including your own staff and reporters!) and ask them to post messages of support on their own social media accounts. Click here for more details.

Click through the image gallery to the right for examples from previous National Newspaper Week celebrations.  Click on the image for a larger view.

Small Space/Filler Ads

Use these small space ads to promote National Newspaper Week 2021 to your readers. Choose from a variety of sizes (1×15, 2×10, 2×15, 3×60, 4×0, 4×15, 4×40, 4×60). Click the preview image to access print-ready pdf ad material as well as working files (InDesign).

Carrier Appreciation Ad

Carrier Appreciation Day will be celebrated on Saturday, October 9, to recognize the critical role of newspaper carriers in providing Canadians with access to trusted journalism. Click the preview image to access ad material.

Download Official Logo

Click the logo image to the right to download the official 2021 National Newspaper Week logo.

A variety of formats are included in both English and French. (ZIP file)


To celebrate this year’s National Newspaper Week and provide Canadians with a way to show their support for the industry, News Media Canada has partnered with Canadian artist Ola Volo to create a limited-edition, signed print titled “Champions”.

The Champion The Truth artwork features three stoic, trailblazing characters representing journalists and readers, as well as multiple landmarks from across the country to celebrate the diversity of people, places and perspectives in Canada.

“Champions” was inspired by conversations between Ola and industry stakeholders and celebrates the local news industry as champions of truth in Canada.  Ola is known for the strong narrative she brings to life in her work and her ability to spark conversation, bring people together, empower action and shed light on important issues.

If you have any questions, please contact Kelly Levson, Director of Marketing and Research, at klevson@newsmediacanada.ca.

Government of Canada