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Creativity is the core to ad effectiveness

The Australian industry association for newspapers (News Media Works, formerly The Newspaper Works) has developed a creative benchmarking research series to help understand how print...

Baby Boomers prefer ‘the human touch’: research

Recent research from Mintel finds that Canadians still value traditional banking and the human touch.  Digital services and online banks cannot meet all the...

Ads in quality editorial environments are more effective

Research from the UK confirms that digital news media provides a more effective environment for advertising given the premium editorial context. Neuroscience research measured brain...

Ad recall stronger in premium news media: research

Advertisements placed in so-called 'premium' news media have a higher rate of recall among consumers, a new study finds. Newsworks UK and the Association for...

Newspapers 24/7 – Newspaper Media Reach all Target Groups

While overall newspaper readership through the week may appear similar for different age demographics (from 83% to 87%) there are significant differences in how...

New Fact Sheet on Federal Government advertising spending now available

Despite the fact that Canadians want to see government spending in newspapers, the federal government continues to spend a disproportionate amount on television. Digital advertising...

New Fact Sheet: Newspapers effective for government advertising

Government has a duty to inform Canadians about its programs, services, policies and decisions. Research from News Media Canada reports that Canadians overwhelmingly want...

Canadians want government advertising in newspapers: report

New research indicates that almost three-quarters of Canadians consider newspapers to be the most appropriate media for advertising information about government programs and services. Those...

Canadians trust newspaper advertising

Trust in the news media is strong in Canada. Not only do Canadians continue to view advertising in a positive light, they also trust...

Increase frequency for advertising effectiveness

In order to effectively advertise a brand message, advertisers need frequency: the ability to reach consumers a number of times. What is frequency, how do consumers respond...