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Innovative newspaper creative: Finnish retailer runs optical illusion on the front...

TBWAHelsinki brought together two of its clients, retailer HOK-Elanto and newspaper Helsingin Sanomat, for an eye-catching print ad tied to news that the government...

Where are ads most effective?

Recent research from News Media Canada confirms that ads in printed newspapers have the highest effectiveness score. Readers notice printed newspaper ads and are less annoyed by...

Research: The truth builds trust

Earlier this year NewsMediaWorks, the Australian industry association, released the 3rd study into ADTRUST, revealing insights into consumer trust in media and the ads placed there. ...

The Impact of Colour

Does colour in newspaper ads work?  Industry research confirms what most of us already know … colour has a significant impact on newspaper ad...

Saskatchewan town and city councils pushing for less transparency

The issue of public notice is surfacing again in the province of Saskatchewan.  Some SK town and city councils are attempting to end the...

Who you gonna trust? Newspapers!

We’re a few weeks past Halloween, but it’s not too late for something scary: according to a 2017 Ipsos-Reid poll, 63% of Canadians can’t...

It’s simple: Print advertising in newspapers works

Recent research confirms the effectiveness of print newspaper advertising for building brand awareness as well as generating responses to tactical campaigns. The Reader Intelligence Unit...

Research shows newspaper ads are most trusted

The 2018 research study, Local Newspapers: Trusted and True, asked Canadians where they trust advertising the most.  Out of all the traditional and digital advertising...

Newspapers provide a trusted environment for advertising

In an environment where advertisers must compete for the attention of consumers, newspapers (printed and digital) provide a trusted environment that promotes consumer engagement....
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Webinar: Local Newspapers: Trusted and True

News Media Canada is pleased to release this 2018 research study, Local Newspapers: Trusted and True, produced with the financial support of the Government...