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Advertising Effectiveness

Saskatchewan town and city councils pushing for less transparency

The issue of public notice is surfacing again in the province of Saskatchewan.  Some SK town and city councils are attempting to end the...

Who you gonna trust? Newspapers!

We’re a few weeks past Halloween, but it’s not too late for something scary: according to a 2017 Ipsos-Reid poll, 63% of Canadians can’t...

It’s simple: Print advertising in newspapers works

Recent research confirms the effectiveness of print newspaper advertising for building brand awareness as well as generating responses to tactical campaigns. The Reader Intelligence Unit...

Research shows newspaper ads are most trusted

The 2018 research study, Local Newspapers: Trusted and True, asked Canadians where they trust advertising the most.  Out of all the traditional and digital advertising...

Newspapers provide a trusted environment for advertising

In an environment where advertisers must compete for the attention of consumers, newspapers (printed and digital) provide a trusted environment that promotes consumer engagement....

Millennials trust advertising more than most: study

Consumers are generally pro-advertising, but that doesn’t necessarily mean that they trust it, or that it helps them make all of their purchases, writes...

Creativity is the core to ad effectiveness

The Australian industry association for newspapers (News Media Works, formerly The Newspaper Works) has developed a creative benchmarking research series to help understand how print...

Baby Boomers prefer ‘the human touch’: research

Recent research from Mintel finds that Canadians still value traditional banking and the human touch.  Digital services and online banks cannot meet all the...

Ads in quality editorial environments are more effective

Research from the UK confirms that digital news media provides a more effective environment for advertising given the premium editorial context. Neuroscience research measured brain...

Ad recall stronger in premium news media: research

Advertisements placed in so-called 'premium' news media have a higher rate of recall among consumers, a new study finds. Newsworks UK and the Association for...