Tag: Advertising Effectiveness
Research: The truth builds trust
Earlier this year NewsMediaWorks, the Australian industry association, released the 3rd study into ADTRUST, revealing insights into consumer trust in media and the ads placed there. ...
The Impact of Colour
Does colour in newspaper ads work? Industry research confirms what most of us already know … colour has a significant impact on newspaper ad...
Saskatchewan town and city councils pushing for less transparency
The issue of public notice is surfacing again in the province of Saskatchewan. Some SK town and city councils are attempting to end the...
Who you gonna trust? Newspapers!
We’re a few weeks past Halloween, but it’s not too late for something scary: according to a 2017 Ipsos-Reid poll, 63% of Canadians can’t...
It’s simple: Print advertising in newspapers works
Recent research confirms the effectiveness of print newspaper advertising for building brand awareness as well as generating responses to tactical campaigns.
The Reader Intelligence Unit...
Research shows newspaper ads are most trusted
The 2018 research study, Local Newspapers: Trusted and True, asked Canadians where they trust advertising the most. Out of all the traditional and digital advertising...
Newspapers provide a trusted environment for advertising
In an environment where advertisers must compete for the attention of consumers, newspapers (printed and digital) provide a trusted environment that promotes consumer engagement....
Webinar: Local Newspapers: Trusted and True
News Media Canada is pleased to release this 2018 research study, Local Newspapers: Trusted and True, produced with the financial support of the Government...
Millennials trust advertising more than most: study
Consumers are generally pro-advertising, but that doesn’t necessarily mean that they trust it, or that it helps them make all of their purchases, writes...
Creativity is the core to ad effectiveness
The Australian industry association for newspapers (News Media Works, formerly The Newspaper Works) has developed a creative benchmarking research series to help understand how print...