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Put your money where your house is: Local newspapers are good...

Local newspapers are good for business. Just ask Salisbury House, a legendary local chain of Winnipeg restaurants. When Sal's found their dining rooms suddenly...

Consumers are 50% more likely to engage with advertising encountered in...

The “Context matters” research study, from Newsworks in the United Kingdom, investigates the effect of context on brain responses to identical ads. The research shows...

Printed newspaper ads are the most trusted. Social media ads are...

Trust continues to be a key factor for advertising and printed newspapers top the list according to research from December 2020. Traditional forms of...

Newspaper media reach all target groups during COVID-19

Research conducted in November 2020 by Totum Research confirms that newspaper readership is strong, reporting that 87% of adults 18+ read newspaper content weekly...

Research shows Canadians trust printed newspaper ads

Trust has never been more critical, particularly during the current pandemic when Canadians are looking for trusted, credible sources of information.  And this extends...

News media advertisements are the most trusted

During the COVID-19 pandemic, Canadians have been starved for trusted news that they can rely on, and many have been turning to news media...

Innovative newspaper creative: Finnish retailer runs optical illusion on the front...

TBWAHelsinki brought together two of its clients, retailer HOK-Elanto and newspaper Helsingin Sanomat, for an eye-catching print ad tied to news that the government...

Where are ads most effective?

Recent research from News Media Canada confirms that ads in printed newspapers have the highest effectiveness score. Readers notice printed newspaper ads and are less annoyed by...

Research: The truth builds trust

Earlier this year NewsMediaWorks, the Australian industry association, released the 3rd study into ADTRUST, revealing insights into consumer trust in media and the ads placed there. ...

The Impact of Colour

Does colour in newspaper ads work?  Industry research confirms what most of us already know … colour has a significant impact on newspaper ad...