Tag: Readership
Newspapers are the #OriginalSocialMedia (Presentation)
Long before there was Facebook, Instagram, LinkedIn and Twitter, there was the printed newspaper. The local newspaper was the central pulse of information about...
Printed community newspaper readers are engaged
The primary goal of advertising is to reach a defined audience in order to impact behaviour and influence potential customers. Media engagement levels indicate that...
Vividata releases study of 40,000 Canadian consumers
Vividata, Canada’s authoritative, single source for print and digital audience measurement of magazines and newspapers, has released their latest survey of 40,000 consumers across Canada.
Based...
Newspapers Canada’s Cross Country Check-in
The Athabasca Advocate, an award-winning weekly newspaper in Alberta, unveiled a significantly redesigned print product this week.
Bearing a new logo, and front page design, the...
Vividata: 85% of Canadians read community newspapers
Based on the most recent Vividata research, more than eight out of ten Canadians in communities with a population of less than 500,000 report reading...
Printed newspapers are the #OriginalSocialMedia
Despite today’s infatuation with social media, printed community newspapers are still as relevant and engaging as ever.
Long before there was Facebook, Instagram, LinkedIn and Twitter,...
Young adults prefer to consume their news in text: study
With the proliferation of digital technologies, young people are more likely than their elders to prefer reading the news, a new study finds.
This finding...
Vividata: Understanding exclusive newspaper readers
By:Â Sara Hill, Donald Williams, and Rahul Sethi
President/CEO; Vice President and Research Director; and Insights Manager
Vividata
Too often brands and advertisers work with a catch all...
Newspapers by the Numbers 2016
Newspapers Canada has updated the popular Newspapers by the Numbers fact sheet with new research and industry facts from 2016.
This year there are 1,158...
Vividata: Above average household incomes for newspaper readers
Research from the most recent Vividata study confirms that newspaper readers maintain higher than average household incomes, compared to the average adult.
More than half...