Members of Newspaper Audience Databank (NADbank) and the Print Measurement Bureau (PMB) have approved a merger of the two organizations. The new amalgamated association, which will represent over 500 members, will measure the print and digital properties of newspapers and magazines across Canada in a new unified survey. Research from the new association will be done digitally, with results for the quarterly reports gathered online from a sample of 36,000 Canadians aged 12 and up.
“By amalgamating our organizations we believe the new organization will be able to publish the full brand footprint for all print publications in Canada, fusing offline print data with comScore, and providing digital data that will now be directly comparable to digital-only publishers,” said Andrew Saunders, CRO at the Globe and Mail and chair of Nadbank.
